An SEO audit is essentially an examination of different SEO elements and identifying issues, which may prevent you site from achieving higher rankings in the search results. Here is our seo audit checklist, helping you identify problematic seo areas in your website.
SEO Audit checklist: Accessibility
Robots.txt and robots meta tags
You need to check both, as they tell search engines if they are allowed to crawl certain pages of your website. If there is a noindex tag, search engines will not crawl the page or the whole website. This will prevent them from indexing your website.
The site map helps search engines crawl your website and understand the relationship between you pages. Check if there is a sitemap. If not, create one and submit it to google search console and bing webmaster tools.
Server response codes
Crawl your website to identify potentially harmful response codes. Make sure you don’t have any broken links. If you do, fix them or redirect them to a valid url using 301 redirect. Don’t forget to use 301, because other kinds of redirects do not pass the link value.
XML sitemap and site crawl.
Compare the number of pages present on both. If there are pages missing in on or the other, make sure you identify the missing page and find out why they cannot be accessed.
Page speed is essential for user experience and this is why Google has added it to its ranking factors. Check the speed of your website and make sure it loads in 2 seconds or less. For checking your speed and recommendations on how to lower the loading time you can use our Website Speed Test page.
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SEO Audit checklist: On page elements
There are two most common issues with onpage content. Not enough text and duplicate content. The first problem is that if you have less than 300 words on a page, this might not be enough to get indexed. Google likes content because its users like content, and google rewards pages with more content, because usually more content means more information and a higher likelihood for satisfying the users quiry.
The second problem arises from duplicate content. Having duplicate content, results it your own pages competing against each other. When google faces duplicate content, it has to choose one page and you don’t have control over it. Make sure you have unique content on every single page.
Titles and meta description tags
An essential part of this SEO Audit checklist is to check all pages for missing or duplicate titles tags and description. Make sure that each and every one is unique, relevant for the page and ideally contains the keywords you are targeting. Take some time and create enticing meta descriptions, which will make the user want to click on your page.
Make sure that the images you are using bring some value to the user. The images need to compressed in order to decrease their size. Also check the alt tags of each image and ensure they are not empty. Write a description of the picture including your keywords.
Using h tags, improves the readability and structure of the text on the page and thus improving the user experience. Incorporate Htags and bold text, to emphasize important text. This helps direct the attention of the user, where you want to it be.
It is important to include keywords in all of the above four elements but do not overdo it by just stuffing keywords. They need to be used in a way the makes the text feel natural.