Search engine optimization, or seo, is the process of making your site more user and search engine friendly, and as a result achieve higher rankings in the search results. Achieving a higher position in the results page, increases the chance of your site to receive higher volume of targeted traffic.
Search Engine Optimization for Dummies: How to do SEO?
Search Engine Optimization has different aspects and each of those aspects includes different seo tactics. For now, let’s keep it simple and have a look at our tips relating to Search Engine Optimization for Dummies. Following those tips will ensure that you build a strong seo foundation for your site.
Search Engine Optimization for Dummies Tip1: Keyword Research
The first step in any SEO strategy needs to be keyword research. Search engines are crawling millions of sites in order to find the best information or answer to a user’s query and Google alone has approximately 1 billion search queries each day. This is why it is really important to know what people are looking for when using search engines. By doing keyword research, you see the specific words people are using to find businesses like yours.
When choosing the appropriate words for your site you need to take into account both the search volume and the amount of competitors who may be targeting those same keywords. Some terms may look really appealing for you based on the volume of searches, but at the same time many other sites may be competing for them. You need to make a decision if you have the resources to compete with them.
Search Engine Optimization for Dummies Tip 2: Usage of keywords
Once you have chosen keywords, which are attractive for your business, it is time to incorporate them within the different elements of your website. The most obvious one is text. The identified keywords have to be used throughout the text on your pages. It has to sound natural and the text needs to be useful for the visitor, do not just stuff keywords.
Most website owners include their keywords in the text, but fail to do so in other important elements. Here are other SEO onpage elements in which the keywords need to be present:
• Title tag and meta description – The title tag in combination with the content of the page is used by search engines to identify the information on the page and a well written meta descriptions improves click trough rates.
• Images – Include keywords in both the alt tags and the file name of the images. This helps search engines understand what the images is.
• Anchor text – Whether it is internal linking or inbound links ( other websites linking to you), having relevant keywords in the anchor text, tells search engines what your pages are about and helps those pages rank higher for the particular search term.
It is pretty simple and straight forward process, yet many website owners or webmaster, fail to do it, Follow those 2 simple search engine optimization tips and see your business get higher volume of targeted traffic.