Search engine optimization Basics cover many areas of activities, designed to make your website friendly for both search engines and users. It includes technical, on page and off pages activities. Before you start any work regarding the onpage and off page optimization, you need to make sure that you have the search engine optimization basics, related to the technical part, in place.
Search Engine Optimization Basics: Technical SEO
Below we will cover the basics of technical seo. Having those taken care of, will ensure that the rest of your seo efforts will not be undermined by technical flaws.
Search Engine Optimization Basics
This is a very common issue, which has negative impact on your rankings. The problem here is that the website can be accessed from more than one URL. For example , a website is available on the following urls:
yourcompany.com , www.yourcompany.com, www.yourcompany.com/ and http:/www.yourcompany.com
This confuses search engines and they may see your content as duplicate, because it is available on more than on url. They may penalize you or lower your rankings. Having multiple URLs, also dilutes the value you receive from other websites linking to you. The solution to this problem is to select one of those URLs and redirect the rest to it, using 301redirect.
Navigation is critical factor in creating a good user experience. You want to make sure that users can go from page to page with ease, and reach even the deepest pages with a view clicks. Incorporate bread crumbs in order to help users understand where they are in the general hierarchy of your website. It also help them go back and forth. When creating your navigation, use text links instead of images or animation, because they are easier to understand from both users and search engines.
XML Sitemap and robots.txt
An XML Sitemap is a document, which is hosted on your website and contains all the pages on your website. This helps search engines understand the relationship between your pages and find every single page on your website, index it and show it for relevant searches. The next step is to examine carefully the robot.txt file. This file tells search engine, which pages they can crawl and which they are not allowed to. You want to make sure that the robot.txt file, doesn’t not prevent any of your important pages from being crawled.
Site speed is significant for a good user experience and is also a ranking factor for your site in the search results. In today’s mobile era, speed is even more critical for your online success. You can use google’s page speed insights to check you site speed and see recommendations on how it can be improved. You should aim for loading time under 2 seconds, although the faster the better. Some of the most common reasons for slow speed are:
• Slow webhosting service
• Uncompressed images
• Content without HTTP compression
• Too many plug ins
Make sure you have those 4 search engine optimization basics in place and you will build a solid technical foundation of your site. This is critical for your online success, because all the effort you put into onsite and offsite optimization will be in vain if your technical seo is not handled first.