Search engines are always trying to give their user the most appropriate search results and this is even more visible when it comes to local search. Following this 9 step local seo checklist will help you get in front of your local customers.
9 step Local SEO ckecklist
Local SEO checklist step1. Google places for business
This is a must for every local business. Register your site in google places for business, because it affects local search increasing. When creating a profile, make sure you fill all the relevant information in it. This will help google show your site for relevant queries in the local searches. You can also register on bing places for business.
Local SEO checklist step 2. Title tags and descriptions
You need to have unique title tags and meta descriptions for each page. They also need to be optimized for both search engines and users. The idea behind title tag and description is to explain to search engines and searchers, what the particular pages is about. You need to include keywords specific to the area where you have a business. Ideally both the title and the description should include your services and the areas where you provide those services.
Step 3. Address details
You need to include your full address on the homepages, as well as all other pages and make sure that it is visible and it is consistent throughout the pages. The address needs to be in the form of text and a part of a picture. If it is in a picture the user will be able to see, but the search engines will not.
Step 4. Contact page
The contact page should be easily accessible from the home page and contain all relevant contact data, physical location and the opening ours of your business. In addition to you contact details; also add a google map of your location on the contact page.
Step 5. Logo
The file name of your logo needs to be descriptive. There are many site owners who name the file logo1.png or something similar. Instead you can put keywords explaining your business and location. Don’t forget to use the same logo when making profiles in different websites or directories.
Step 6. Local directories
Submit your business to as many reliable local directories as possible. Most of them are free, but if some of them are paid, it is a good investment. Remember to keep your address details the same across all listings.
Step 7. Encourage reviews
Reviews play a big part in local search, both for search engines and users. Users very often read reviews before they consider visiting a restaurant or any other business place in their area. You can think of original ways to entice customers to leave reviews. You also need to make sure that you reply to the reviews and comments, showing your customers that you care.
Step8. Mobile optimization
Mobile search is increasing and this is particularly true when it comes to local search. Many people search for businesses while they are outside and if your website is not mobile friendly, you lose those potential customers. Make sure you have a map and directions, helping people to come to your location.
Step9. Create a blog
Having a blog is a create way to constantly upload fresh content. The content needs to be specific for your targeted area and included keywords reflecting your business and areas of operations. You can also use to content to link to specific pages of your website and improve your internal linking.