Before we start with explaining How to do Search Engine Optimization, you need to understand that it is a continuous process and not just one time thing. You need to constantly track your results and make corrections where necessary. Having said that, every process has a beginning and below you will see how to do search engine optimization in order to build a solid seo foundation for the online success of your business.
How to do Search Engine Optimization: Optimizing Onsite elements.
It all starts with creating valuable content and including your keywords in it. Having keywords present throughout the content is essential in order to ensure that your pages will show up in the search results, when people are looking for your business.
The keyword density is a percentage, showing how many times the keyword phrase appears in the text. You need to aim for keywords density from 2 to 5%. Keep in mind that you should not just stuff keywords in your content. The keywords need to be spread naturally throughout the content.
How to do Search Engine Optimization: Selling your message
Title tags communicate to search engines what kind of information your page contains. Create unique titles for each page and make sure that the keyword you are targeting is present in the title. The title is not only used from search engines, but from users as well. If you come up with interesting title, this can improve the click through rate.
The same principles apply here, as with the title tag. Make sure you create a compelling meta description. Having a captivation meta description can very well be the difference between people clicking on your page or opting to click on your competitors page.
How to do Search Engine Optimization: User experience
Images and videos
When people talk about content, they often thing about text and forget that a big part of presenting valuable content to visitors is also having images and videos. It is important to include original images and videos on your pages. Make sure that you optimize the title tags of images. This helps search engines understand what is on the picture. Having videos and pictures on your pages, improves the user experience and helps users interact longer with your website.
Internal links are links, which connect the pages of your website and help visitors to move easily from one page to another. You should give some though on how you construct your internal linking structure, to ensure that a visitor can easily navigate from page to page and go to the page that is of interest to him. You should also make the optimal use of your anchor text and include relevant keywords. For example, if you are linking to a page which sells bicycles, don’t use anchor text like “click here” but use something more descriptive like “buy bicycles”.