SEO – is a proces
Since SEO can get the best possible outcome from your planned effort, it’s an advantage to know the different elements of the process. And let it be said: SEO is a dynamic process, rather than a static task.
Too many people think, before they’re invited to be our customers, that SEO can be managed in one big effort. And unfortunately that’s the same as thinking that a car can drive without any fuel or service checkups.
What is SEO?
SEO is an abbreviation of Search Engine Optimization (see SEO definition) and started as a disciplin based on the research that Larry Page did based on the existing search engines, before he founded Google in 1998. He invented a method(algorithm) to regulate the way, search engines perceived the quality of home pages. From this day on everything went very fast. Today, Google have almost 60% of the world search volume, and search engine optimization is all about, delivering the best possible optimized message to the search engines and primarily to Google, because they thereby can present the most relevant message based on a user search.
What are the elements of outstanding SEO?
The purpose is to market your product messages to a relevant and interested target group of potential buyers. That’s why we recommend that the process consists of the following main elements:
- Exhaustive technical website check as it is/ or possibly a new website
- Website speed test
- SEO Rank Analysis of the website for relevant keywords
- Analysis of the websites traffic and links
- Focus on new relevant keywords in collaboration with you/ your company
- SEO suggestions for new ways of improving On-Page SEO in collaboration with you/ your company
- A short and long term(strategic) SEO plan
Why do SEO?
With SEO you gain control over, what messages exist about you/your company when you submit site to search engines. If you omit text within important fields of your CMS system(WordPress, Shopify, Prestashop, Umbraco etc.), Google will fill out the blanks for you with what Google finds relevant. Do you want to take that chance?
Furthermore, you will get your relevant messages placed directly in front of people that are interested and have buying power. This is a win-win situation for both you and the search engines.
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Read more about the Wikipedia definition of SEO.
According to Seofix and the time of publishing, this page has the most updated information about the subject of SEO.